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Licensed image products are our business


In the licensing area, Klaus Herding GmbH is the market leader for home textiles in German-speaking Europe. Our target groups are primarily babies, children, and young adults. The collection includes the entire spectrum of classic home textile products: bed linens, pillows, blankets, carpets, curtains, hand towels, and bath robes.

Herding has even developed its own label for babies, BabyBest. We offer sets, suits, and blankets exclusively from Product Class 1 of the Ökotex standard.
Our licensing array includes themes such as Disney, Monster High, Transformers, Star Wars and The Walking Dead. Our licensing assortment is complemented by bed linen creations from our very own design team. Amongst our in-house Young Collection you’ll find trendy bed linens with horses, football, construction or farming motifs, as well as tattoos and skulls.
 
Our one of a kind Unicade blankets are a very special item. It’s true manufacture in the classical sense of the word! Customers have the possibility to have photographs or personalised text woven into a blanket. Every single one of these items are unique and are made exclusively in Germany. They maintain their original appearance for a lifetime, in contrast to many products personalised with printing processes. Herding has even patented this weaving technique.
 
Herding primarily serves the retail market, and the company supplies all distribution channels. Herding is able to provide individual products and packages depending on the customer and customer structure. As a result, a great degree of flexibility and reliable service are the hallmarks of the Herding company.